Customer Information: Information is collected at the time of online retail registration in order to complete transactions related to its use. Customer lists are not sold or distributed to third parties.

Website Log Files: Like most websites, log files are generated that show the IP Address of the visitor, date, time, and pages visited. Aggregate reports for website visitors are generated that do not contain personally identifiable information. Advertising reports are generated that show the IP addresses of visitors who clicked on ads (if any). This information may be sent to the advertiser to confirm the advertising fee charged. The advertiser already has this information as a result of the user clicking the ad. No additional information about the visitor is supplied to the advertiser. The log files are eventually deleted.

Cookies: A cookie is data stored on the end-user's hard drive with information that relates directly to the end-user's visit to our web site. Any information placed in the cookie is accessible only to Purple Star Wines, and will not be sold or shared with anyone else under any circumstances. We use a cookie to store a unique session identifier, which allows us to maintain shopping cart and state selections from one page request to the next, and maintain session information from one visit to the next. By setting a cookie on our site, the user would not have to log in more than once, thereby saving time while visiting our site. If a user rejects the cookie, they may still browse our site, however, the user will be unable to log in or make a purchase. Cookies are tied to personal information but the information collected through cookies is never shared with third parties.

Some of our business partners (e.g., advertisers, tracking utility services) use cookies on our site. We have no access to or control over these cookies.

Third-party Downloads: This website does not allow third-party downloads or for third-parties to place 'cookies.'

Mailing Lists: This website does maintain a mailing list. Your name, e-mail, and other information is never used to send spam or other forms of opt-in or opt-out mailings. We use our mailing list to send you important information regarding your order or to update you on events at Purple Star Wines.

User Registration: To sign up for Purple Star Wines mailing list, wine clubs or to order from our site you will go through a registration process. This information is collected for the sole purpose of displaying content on your browser. None of this information is ever sold or distributed to third-parties. This information is only used for billing and contact purposes by Purple Star Wines.

For more information regarding online privacy, please visit Consumer.Net.